Ce soir j'ai écouté "20 Questions for Startup Success" (environ 1 heure) de Norm Meyrowitz, de NKM Advisors, présenter son approche pour évaluer un projet start-up. Il fait une revue de 20 questions ainsi que d'une séries d'annecdotes. C'est un délice à écouter.
En résumé, voici la liste des 20 questions qu'il passe en revue:
- What problem does this product solve?
- How does it solve the problem?
- Who are the end users of the product?
- Is there a large addressable market of actual users? Who is your revenue-supplying customer?
- Are there enough of these paying customers to make a huge business (i.e. is there a crisp, a real business model)?
- Does the product solve a problem that end-users/revenue supplying customers actually have?
- Are you sure it is a product and not just a feature?
- Are you too involved in HOW you are building your product rather than what you are building?
- Who are the potential partners? Who are the required partners?
- What is the market-go strategy?
- What is your sustainable advantage?
- Do you have a time-to-market/first mover advantage?
- Are you ahead of the pack and can you stay there? Are you too early?
- Can you be number 1 or number 2 in that space?
- Who is the competition?
- Is there a team formed / identified with a record of successful ventures? Have they done something like this before?
- Is there a “soul” of the team that knows where this product AND business is going for the next few years?
- Is anyone on a team insane? Are the members of the team totally passionate & aligned on this business?
- Are there product / technology / operations barrier to success? if yes, can they be overcome?
- Are there marketing / Sales barriers to success? if yes, can they be overcome?
- Are there legal barriers to success? if yes, can they be overcome?
- Is there an exit strategy (IPO or enough possible acquisitions candidates to make acquisition a slam dunk)
If you want to be the next amazon.com, don’t be in denial:
Know the answers to these questions. FOCUS!